Review: Too Faced Born This Way Foundation

Today’s post is a review on the Too Faced Born This Way Foundation, which I have been wearing exclusively for the last two months. I purchased this foundation during the VIB sale in April, just as I was running out of the Urban Decay Weightless Ultra Definition Liquid Makeup that I was using at the time. Now it’s time to give it an in-depth review for anyone who’s ever been curious about this foundation!


The Too Faced Born This Way Foundation retails at $49 CAD for 30mL and is vegan and cruelty free. It currently comes in 23 shades, but on June 26th, 12 additional shades will be released in collaboration with YouTuber Jackie Aina. This brings the total shade count to 35. You can find the Born This Way foundation at Sephora, Ulta, and the Too Faced website.

For reference, I have normal to dry skin, with some occasional dry patches, and I prefer foundations that feel light on the skin and have a dewy/radiant/luminous finish.


The foundation is an oil-free, medium-to-full coverage formula that looks natural on the skin and settles into a luminous finish. It is also supposed to be hydrating and wear well for 12 hours. The star ingredients of this foundation are:

  • coconut water – replenishes skin’s moisture levels
  • alpine rose – brighten skin’s appearance and promote elasticity
  • hyaluronic acid – provides long-lasting hydration

I bought this foundation mainly because after doing some research, I found that a lot of people with dry skin said it was their holy grail foundation. Another part of me wanted to try it to see if it lives up to the hype.



Okay, Too Faced sometimes has super kitschy packaging, but how pretty is this foundation bottle? The foundation comes in a pink and black box with gold trim, and the foundation bottle follows a similar aesthetic. It comes in a frosted glass bottle with a gold trim at the top and gold lettering on the bottle. Both the cap and pump are black, and I really like that the pump is easy to control – it never dispenses more product than I need.


I have always exclusively used foundations with a light coverage, but lately I’ve been wanting to experiment with something that has higher coverage. This definitely starts off as a medium coverage foundation, but can be built up to full coverage. The texture of the Born This Way foundation is a lot thicker than ones I’ve used in the past, which were a lot more watery/runny. The best way I’ve found to apply this foundation is to dab it all over my face, then blending it all out with a damp makeup sponge. I feel like the foundation melts into the skin best when applied this way. Using a brush doesn’t work well, at least not on me – I feel like the foundation just sits on top of my skin and looks too heavy. If I try applying it with my fingers, it looks too thick, too fast.

It took me a long time to find a foundation that had a good colour match, so I was quite pleased that this shade is perfect for me. However, when I was swatching all of the shades in store, I did notice that the range in general seemed to lean more yellow, which is a problem for people with cool skin tones. Hopefully the shades released with Jackie Aina’s collection will help with this issue. This foundation has no discernible scent, which is good for people who are sensitive to fragrances.

I only use about this much on my face every day!


One thing I really like about this is that it wears well on my skin all day without fading patchily. It blends in well and looks pretty nice when my skin is more normal with no dry spots, although I feel like it can border on the unnatural side if you want it to be more full coverage. Because I only apply a very thin layer and blend it out with a sponge, I feel like I can get away with it looking more natural – you can still see some of my hyperpigmentation peeking through the foundation. I feel that the luminous finish of the foundation helps it from looking cakey, as well. If I added one more layer, it would definitely start to look like I’m wearing base makeup.

While it does look quite nice when my skin leans towards the normal side, it unfortunately clings to any particularly dry spots or textures I have on my face. I feel like this foundation is best for people with normal to slightly dry skin. For those who get dry patches all the time, or get a lot of them at once, this foundation would probably accentuate your dry patches. On the other hand, I feel like the dewiness of this foundation probably wouldn’t be suitable for people with very oily skin, either.



-No scent
-Buildable formula


-Clings onto dry patches
-Can look unnatural if too much is used

I really wanted to love this foundation because it is so widely-loved by other girls with dry skin. While I would say it’s a decent foundation, it fell short of my expectations. I don’t see HOW dry-skinned gals are recommending this to other people. I am most comfortable using this foundation on my perfect skin days when I have no dry spot flare-ups, but I don’t really see the point in that, since many people use foundation to cover imperfections.

What did you think of this foundation if you have used it before? If not, what is your current favourite foundation?

25 thoughts on “Review: Too Faced Born This Way Foundation

  1. I have combination skin and also don’t love this foundation. I don’t think it looks particularly good on my skin and I am quite shiny by noon (especially in my t-zone). Because it’s oil-free, I thought it would be good for oily skin (and the Sephora employee told me it would) but I wouldn’t recommend it. Some people absolutely rave about this foundation but it just doesn’t work for me.

    Liked by 1 person

    • Your experience with this foundation isn’t uncommon – I’ve heard other oily-skinned gals complaining about this foundation wearing off in the T-zone! You would think it would be suitable for oily skinned types seeing as how it’s oil-free…

      Liked by 1 person

  2. I have moderately dry skin and have always been curious about this foundation. Might skip it after reading this post. I love the Bourjois Healthy Mix Serum Foundation although I wish it came in more pinky shades. And I used to love the It Cosmetics CC Cream, but again the shade selection is sub-par.

    Liked by 1 person

    • I would say get a sample of this to try if you can – some girls with dry skin really seem to love it. I’ve heard so much about the Bourjois Healthy Mix Serum but like you said, the shade range isn’t great. Same with the IT Cosmetics CC Cream – I’ve always wanted to try it but have held off for the same reason!

      Liked by 1 person

  3. I have so many friends that swear by this foundation, it’s constantly their go-to but when I’ve given it a try I’ve just never been able to click with it! It’s such a shame because so many people love it. Great post lovely, really good in-depth review ❤ ❤

    Liked by 1 person

  4. I’ve never used this foundation but I’ve had a foil sample for about six months that I haven’t used yet 😆 I’m a little worried about it accentuating dry patches, my skin is very picky from day to day. Great review!

    Liked by 1 person

  5. I have oily/combo skin. I’ve gone through 2 bottles of this foundation. It works better for me during winter. It doesn’t hold up well in the Florida Summer heat/humidity (at least not on me). I do like it when it’s a bit cooler though. I do love the Peach Perfect foundation though. It holds up really well in hot weather down here.

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s