Review: Urban Decay Born to Run Palette

Hi everyone! Today’s post is a review of the Urban Decay Born to Run palette. When Urban Decay first released this palette, I remember really wanting to try it, but I couldn’t justify purchasing it at full price. I already own so many palettes and didn’t really “need” another one, and on top of that, I’ve owned large colourful Urban Decay palettes in the past (the original Vice palette) that I ended up decluttering because I rarely reached for them. However, Sephora had this palette marked down from $64 to $38. At that price, I couldn’t resist purchasing it. I’m weak against sales!

I’ve been playing around with this palette for the last month or so, and now I have a good idea of the performance of this palette. Keep reading to see what I think about it!


The palette features of-the-moment shades ranging from jewel tones and modern neutrals to more colorful shadows. Made from Urban Decay’s mind-blowing formula that gives each shade its velvety texture, rich color, and blendability, Born To Run’s eyeshadow shades hold tightly onto pigment and stay put. No matter which shades you try, UD designed them all to be universally flattering for any skin tone and lifestyle.

This cruelty-free eyeshadow palette is made for the girl or guy who’s always on the go, whether it’s travelling around the world or . It contains 21 shades (0.8 g each) in various finishes and shades, and retails at $65 (I’m almost positive it was $64 when I bought it…did they raise the price?!). It is made in the USA, and can be purchased as Sephora, Ulta, Shoppers Drug Mart, and the Urban Decay website.



This palette has the cutest packaging; the outside is covered with a collage of travel-themed photos. My husband spent a good 2 minutes looking at all of the photos on the packaging, which is 2 minutes longer than he’s ever looked at any of my makeup products!

One practical aspect I really love about this packaging is the massive mirror, which pretty much takes up the whole back side of the cover. UD clearly meant for this to be a travel palette, and I will only take a palette with me if it has a mirror, so the huge mirror is absolutely perfect.


Considering this is a 21-pan palette, it’s actually quite sleek, which is another factor that makes it good for travel. The packaging is made of hardy plastic, the cover shuts with a magnetic clasp, and everything just feels sturdy.

I am a little confused about the layout of the shades in this palette. To me, it seems like there wasn’t really a rhyme or reason to the placement of the shades, and I can’t quite figure out what the brand was trying to achieve with it. With that being said, I’m not particularly creative with my eyeshadow looks, and I still feel like it was quite easy for me to come up with cohesive looks even though the shades were all over the place.



The Born to Run palette contains 21 shades in matte, satin, and shimmer finishes. There are a good variety of colours, including neutrals, bright jewel tones, and smokier shades.



Breakaway – Ivory shimmer. I prefer to use shimmery shades in the browbone, but they’re actually not that common in palettes. I’m super happy UD included this shade in the palette.
Stranded – Pale gold. GORGEOUS shade, but one that has been included in literally every UD palette I’ve ever own.
Blaze – Champagne with a pink shift. It looks boring in the pan, but it’s a very unique shade! The swatch of this doesn’t even come close to how pretty it looks in real life.
Weekender – matte cream. This is pretty much just my skin tone, and I use it to set my primer.
Still Shot – matte peach. I like using this as a transition shade.
Riff – matte camel. I also use this as a transition shade, but I can see it being too dark for very fair skin tones.
Good as Gone – reddish-brown in a satin finish. Although It is not matte, the shimmers are not very transparent. I tend to use this to deepen up the outer V.

Hell Ride – matte raspberry which is a nice shade to deepen up the crease for pinky looks.
Baja – burnt orange. I’ve never really been into rusty shades but somehow I looove this bright, rusty shade for deepening the crease.
Accelerate – rusty copper. Such a vibrant, deep copper. I enjoy using this as a shade to transition between my lid and outer V shade.
Guilt Trip – Raisin shade in a satin finish.
Ignite – reddish-copper. This shade is stunning all over the lid. It reminds me of fall leaves!
Smog – dirty bronze. This shade is actually a repeat of a shade in the original Naked palette and is actually one of my favourite shades in my collection!
Wanderlust – deep shimmery olive. This shade is a lot darker than the olives I’m used to, but it’s an absolutely stunning earthy olive.

Wildheart – Bright fuchsia in a satin finish.
Punk – Red-brown in a matte finish. This is such a workhorse shade and is my go-to for deepening up the outer V.
Double Life – Dirty copper-bronze in a shimmer finish. This is a STUNNING shade that almost has a duochrome element to it. It would look great for a smokey bronze look.
Jet – black with a satin finish. This is supposed to be a black, but it’s not quite a jet black – as you can tell from the swatches, it’s a very dark brown.
Drift – really gorgeous smoky warm grey. I’ve always found it difficult to find a grey that’s warm-toned, and this one is perfect.
Radio – shimmery teal.
Big Sky – Is this shimmery shade a green? A blue? An aqua? Whatever it is, this shade is so beautiful.


I think Urban Decay got it completely right in terms of the perfect mix of matte and shimmer shades as well as the mix of neutrals and colourful shades. The neutrals definitely lean warm though, so if you tend to go for cool neutrals like pinky-champagnes and taupes, this palette will not be it.

For a person who almost exclusively uses neutrals on my eyes, this palette was a CHALLENGE for me! You look at this palette and think that there are tons of neutrals for every day eye looks, but truthfully, some of the neutrals are too red-toned to wear to work. With that being said, this palette is not meant for work wear – it’s called “Born to Run” and has vacation photos all over it, for goodness sake! There are definitely a ton of interesting, fun looks to be had with this palette if you enjoy doing different looks.



In general, this palette is a mix of really high quality products that are smooth and buttery in texture, with high pigmentation that blends together well. There are a few shades that aren’t as impressive, but when there are 21 shades in a palette, it’s hard to get all of them right. Overall, this is a very high-performing palette.

The weakest shades are Jet, Hell Ride, and Guilt Trip. Jet is supposed to be a satin black but looks more like a very dark brown. Hell Ride has a very dry texture that takes quite a bit of work to build up, which is in line with my experience with similar matte berry shades from other brands. Guilt Trip has a nice, smooth texture, but it also requires a lot of building up, which is not surprising – purples are notoriously difficult to work with. All of the other shades are great to work with, to varying degrees. Some have a soft formula with decent pigmentation that builds up well, while others are super buttery and intensely pigmented. 3 out of 21 bad eggs ain’t bad, to be honest!

The standout shades in this palette for me are Baja, Ignite, Double Life, Wanderlust, Drift, Radio, and Big Sky. The golds, bronzes, and coppers in this palette are absolutely stunning – an amazing formula with fully opaque pigmentation in one swipe!



As always, I’ve been playing around with different looks as I’ve been testing this palette out. I usually do three looks with all of my palette reviews, but since the Born to Run palette is such a big palette, I did four this time.


Look 1 is a pink-based look. I don’t really like the way pink looks on my eyes (I think it makes me look like I have an allergic reaction or have been crying), so I made it more wearable by using a neutral on the inner third of the eye.

Inner third of eye/inner corner: Blaze
Middle of eye: Wildheart
Outer V: Hell Ride
Deepening shade: Guilt trip
Browbone highlight: Breakaway
Lower Lashline: Hell Ride, Wildheart





When I bought this palette, I just couldn’t wait to dig into Wanderlust, so my second look is a smoky green look. It ended up looking too dark for me, so I added Big Sky to the middle of the lid to brighten it up.

Transition shade: Riff
Inner Third of Lid: Wanderlust
Middle of lid: Big Sky
Outer third of lid: Good as Gone
Outer V: Jet
Inner Corner/Browbone highlight: Breakaway
Outer lower lashline: Jet
Middle lower lashline: Big Sky




Look 3 is a copper look. It looks pretty neutral in photos, but it’s pretty orangey and too much for work. This would be a gorgeous autumn look, though!

Transition shade: Riff
Crease shade: Baja
All over lid shade: Ignite
Outer corner shade: Punk
Inner corner/browbone highlight: Breakaway
Lower lashline: Double Life




I don’t love the way this halo eye turned out, but I’m also too lazy to redo and take photos of it, soooo…here you go.

Inner/outer third of the lid: Radio
Middle of lid: Stranded
Outer third of lower lashline: Radio
Middle of lower lashline: Stranded
Inner corner/Browbone highlight: Breakaway






  • Aesthetically-pleasing and sturdy packaging, size is travel friendly
  • Comes with a large mirror
  • Generally a high-quality palette with pigmented, smooth formulas
  • Can create many cohesive looks with this palette


  • Expensive
  • A few shades don’t perform as well

This is a travel-themed palette that is meant to be good for – you guessed it, travel. As a travel-lover, I love the aesthetics of this palette! With the sturdy, sleek packaging, the large mirror, and the variety of shades, UD truly made this a travel-friendly palette. Would I personally travel with this?? Ehhhh…4-5 years ago, absolutely! Now, I’ve gotten so “simplicity is key” when it comes to my travel makeup, that I try not to even bring eye brushes anymore, so I probably wouldn’t travel with it myself. Nonetheless, this is a really solid palette with high-performing shades, and I would highly recommend it to someone who wants to play with some colour.

If you own this palette, what do you think of it? What palette(s) do you typically travel with?



12 thoughts on “Review: Urban Decay Born to Run Palette

  1. I travel with a face palette and 1 or 2 colourpop supershock shadows. Supershock on the lid, bronzer blended out in the crease. That’s really all I need!

    Thanks for the looks inspiration, I have this palette and haven’t used it very much at all.

    Liked by 1 person

    • I take very similar products as you on vacation too! The Super Shock Shadows are SO perfect for travel because you don’t even need a brush. I’ve realized in the last two years that you’re not really going to use any more than that even if you take half your collection with you!

      I hope you were inspired to bring this palette back out to play with!

      Liked by 1 person

  2. I agree about the layout, it does seem kind of random but it doesn’t stop me from wanting this palette! Personally I wouldn’t travel with it, but that’s only because of the size! I try to take up as little room in my luggage when I travel, mostly because my last few trips have been more backpacker style than resort vacation.

    The looks you did are all so pretty! I love the pink on the outer part of your lower lash line in look 1. I rarely wear pink or reds on the lower part of my eyes for the same reason, I look like I have a cold. But the look is so beautiful on you, I think the pink works!

    Looks 2 & 4 are my favorites but I love them all. Great review!

    Liked by 1 person

    • Same here re: travelling. It’s been a while since I’ve taken a huge palette like this on vacation! I know you want this palette, but to be honest, I don’t think it’s really something you’re lacking in your collection. You probably have enough neutrals and colourful eyeshadows to dupe this palette!

      I always feel nervous working with pinks, sometimes it can go so wrong lol. Thanks for reading, Cleia!

      Liked by 1 person

      • I don’t think I could ever convince myself to get it for that exact reason. Thank you for your honesty! I think I need a break from eyeshadow palette reviews right now anyways, it will be nice to just wear what I have for a while.


    • Isn’t it funny how we’re always drawn to the blues and greens even though most of us don’t wear them often? I’ve never tried Still Shot all over the lid, I’m going to have to test that out! Thanks for the suggestion, Erica 🙂

      Liked by 1 person

      • So true! I’m always so drawn to them, but how often do I actually wear them…not very often! Still Shot is perfect for this time of year in particular 😉.


  3. I think this would be such a lovely palette for beginners or those looking for a good all round palette, there’s a wide range of colours and a mixture of mattes and shimmers! As you say 1/7th of the palette not performing like the other 6/7ths is pretty darn good 🙂 Love looks 2 and 3 that you created!

    Liked by 1 person

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