Thursday Chats: Beauty Brands Launching Sister Brands

Hello, beauties! Today is another post that’s part of my Thursday Chats series, where I talk about hot topics within the beauty community. Today’s topic is beauty brands coming out with sister brands. It’s not a new concept, but we’ve been seeing it a lot in the past year.

Many beauty companies are owned by about half a dozen big parent companies, including Estee Lauder, L’Oreal, Proctor and Gamble, LVMH, and Shiseido, to name a few. You know how everyone raves about Bite Beauty but hates on Kat Von┬áD? They’re actually both owned by the same parent company, Kendo, who also owns Fenty Beauty, Marc Jacobs, and Ole Henriksen. There are also smaller parent companies, such as Seed Beauty, who owns ColourPop, Kylie Cosmetics, and KKW Beauty. Of course, many independent beauty labels┬ástill exist out there, but your every day makeup consumer probably doesn’t know that some of their favourite brands are either created by larger parent companies, or end up being acquired by them.

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